Kavcom ExpertCommunity Growth Foundation
The challenge
What stood in the way
Community Growth Foundation had outgrown its website. The organization runs a genuinely layered mission, a faith-based multi-housing ecosystem built on four pillars spanning redemptive investment, ministry, property management education, and community partnership, and it brings together very different groups: investors, property owners, ministry leaders, property managers, educators, and residents. Their old site lived on Squarespace, where it was static, dated, and boxed in by what the platform would allow. It could present information, but it could not grow with the mission, it could not manage partner relationships properly, and critically it gave their internal community, the board members, educators, and team members, no real place to communicate. For a growing nonprofit with four-star credibility to protect and a movement to build, the website needed to do far more than sit there. The migration also could not come at the cost of their search visibility, which had taken years to build.
How we approached it
The plan before we shipped
We approached this as two connected problems: move them onto a foundation they could actually grow on, and give their community somewhere to gather. The migration came first and had to be handled carefully, because pulling a site off Squarespace without preserving SEO data is how organizations quietly lose their rankings overnight. So we planned the move to protect every bit of existing search equity while rebuilding the site properly on WordPress. Alongside that, we designed the site to carry the four-pillar mission clearly, so a visitor could understand a complex vision without getting lost. Then, because CGF specifically needed a private space for their stakeholders to connect, we planned a dedicated community platform built to their brief rather than forcing a workaround. The whole effort was about giving a serious nonprofit infrastructure that matched its ambition.
What we did
How we delivered
We migrated the entire website from Squarespace to WordPress, preserving the SEO data and search equity through the move so nothing was lost in the transition. We designed the full website and developed it on WordPress with a custom theme and custom plugins, then imported all of their existing content so nothing was left behind. We integrated the site with HubSpot so their partner, donor, and newsletter engagement could be captured and managed properly, including the interest-based newsletter segmentation across their four pillars. Then, per the client's request, we built a separate community platform for them on WordPress using bbPress, giving investors, educators, and team members a dedicated space to communicate, hosted on its own portal with board member and task force logins. Across all of it we performed SEO and kept the site's performance, speed, responsiveness, and accessibility at market standard.
What the client's team noticed
Inside the rollout
The organization finally has a website that matches the seriousness of its mission and its four-star reputation, rather than a static page that undersold both. Because the migration preserved their SEO, they moved to a far more capable platform without the drop in visibility that usually comes with a rebuild. The HubSpot integration means partner and supporter interest is actually captured and organized instead of slipping away. And the piece that changed the most day to day was the community platform: their board, educators, and team now have a real place to connect and coordinate, which a static Squarespace site could never have offered. CGF came away with infrastructure built to grow with the movement instead of holding it back.
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Inside the project
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